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A video clip or video clip is a usually musical short film , composed of short and often unrelated sequences. The concept can be associated with music videos (created by bands and singers to spread a song) or to videos from short duration circulating through Internet (in portals like Youtube ).

In the first case, it is said that the Beatles He was the first group to create a video clip. As they could not attend all the television programs to which they were invited, in 1966 they decided to produce videos to accompany the music of the songs “Paperback writer” and "Rain" and send them to the programs. There were already, anyway, background of this type of music videos, even in tango with Carlos Gardel .

Over time, the video clips evolved and became an artistic genre in itself, with cinematographic quality. Artists like Michael Jackson , Madonna and Marilyn Manson they made video clips with performances, effects Specials and elaborate scripts.

Despite the efforts of artists such as those mentioned above to make this Format an extension of their songs, meticulously crafted content to complement the experience of listening to their albums, the quality of the video clips has diminished considerably in recent years, to match the low demand of the public regarding the level of famous artists.

Today, to create a video clip successful it is enough to combine a series of well-defined sexist elements with a clear incitement to consume illegal substances and escape social responsibilities. Far are the 14-minute productions like "Thriller"; consumers only ask for physically attractive characters, dressed provocatively and in situations of a very questionable morality.

As for the video clip as a short video (even more than the short films), its existence was developed with the rise of the Internet and the technological limitations to transmit audio and video and to host the files. Gradually, beyond the technical advances in this regard, video clips were positioned as one of the main attractions of the Net, with users looking for information or entertainment in videos of a few minutes.

The possibility that the Internet offers to any user Being a producer of content means that there are millions of video clips of the most varied themes, from family to humorous, through informative, and many people have made this new trend their only source of income.

If you talk about video clips, you cannot ignore the name of YouTube, the most important platform for distribution of audiovisual content from around the world. There art is combined with leisure, millionaire productions with independent efforts to make a place in the Network; On YouTube you can enjoy the tails of the most recent films, the music videos of internationally renowned bands and soloists, humorous programs of new artists and vlogs, among other types of content.

Humor and music have a privileged space on YouTube servers; Since its launch, many comedians, singers, instrumentalists and composers have managed to get out of anonymity thanks to the invaluable promotion they obtained by publishing their video clips on this platform.

The integration of advertisements that are automatically inserted into videos makes it possible to earn money simply by producing video clips with some regularity. The trick is to get a large number of views, and there comes into play the ability to generate attractive content and, very importantly, to assign an effective and impactful title. The most important thing when creating a video clip, as with a written article, is to look for a topic that continues to be interesting despite the passage of time.

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