The marketing or marketing It consists of a set of principles and practices that are carried out with the objective of increasing Commerce , especially the demand. The concept also refers to the study of the procedures and resources that pursue that purpose.
Marketing involves the analysis of commercial management of the Business . His intention is to retain and retain current customers who have a organization , while trying to add new buyers.
Marketing techniques and methodologies try to provide the necessary tools to conquer a market . For that they must attend to the issues known as the Four p : Product , Price , Square (referred to distribution) and Advertising (or promotion).
The marketing aims position a product or brand in the minds of consumers. For that, part of the client's needs to design, execute and control the marketing activities of a company.
The Marketing campaings They involve an investment in the company's relationship with its customers, suppliers and even its own employees. They can also include advertisements in the media. Therefore, marketing actions can be considered from a short or long-term point of view of profitability.
The specialists affirm that the marketing can have different orientations : to market (to adapt the needs of a product to the requirements of the consumer), to the sales (Its intention is to increase the company's participation in the market) or by product (In cases where the company already monopolizes the market and its focus is only on improving the production process).